Sunday, July 11, 2010

Summarize section 2.3.2 including the influence chart

Summarize section 2.3.2 including the influence chart. This section takes the influence chart from the previous section (“a pricing decision)” and adapts it to fit “an income statement as an influence chart” This is achieved by further decomposing the variable called “variable cost” to a variable called “quantity sold” The variable called “total revenue” is also decomposed into “quantity sold”. Total revenue has the symbol for decision added as “total revenue” is decomposed to a decision called “price”. “Quantity sold” is also decomposed to “price” and additionally the fixed input parameter called “elasticity”. The section explains that the chart represented in the section is good for a static balance sheet as representative of the historical performance of the example company because all the variables are predetermined. It further explains that it would not suffice if the goal was to attempt projections and estimates into the future. The reasons given explain that figure 2.4 is a static framework and not a model for the future. To convert a static statement into a model; variables such as Quantity Sold need to evolve over time.

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